Below is history on the Reynoldstown Next branding project. Reynoldstown Next is a part of greater Reynoldstown, a historical neighborhood in the heart of Atlanta, Georgia. Although the area is part of a community with a rich history, this new, up and coming, community is shifting the norms of an in-town neighborhood with strong walkability, safety, sense of local community and art. Creating a brand that encompasses all of these characters would grow awareness of the community and help attract visitors and new neighbors.
To remain ingrained in the community to best represent it through the design, several approaches were taken to research including reviews of historical data, research on new developments such as Madison Yards and Atlanta Dairies, interviews and meetings with residents, guests, and more.
Personas were created to capture the target audience and more.
When separating itself from other East Atlanta neighborhoods such as East Atlanta Village, Little Five Points, and the very close Cabbagetown, Reynoldstown Next relies on it's dedication to being a 100% live, work, and play area.
The designs chosen and outlined below show how the area differentiates itself from neighbors close and afar.