1. Start with a plan. Seriously.
When talking about your brand (be it your personal brand as a public figure or a business), you invest such time and effort into it's effectiveness. How dare you just start without some type of plan? Failing to plan is planning to fail.
Take some time to consider and understand your social media goals. Are you looking to gain more followers? What about turning followers into clients? Is your goal getting people to your website to grow your client base? Either way, understanding your goal is key to successfully starting a plan.
Once you've figured out your goal, the next step is to create a plan. How many posts per week? What content? Will you be paying for promotions on any of these posts?
Creating a plan for your brand is not just posting on IG.
2. Learn how social media really works.
Sure, we all post on Instagram, Facebook, and Twitter. Heck, even most grandmas are on Facebook posting the most embarrassing messages. However, when it comes to building and exposing your brand, you want to be sure to reach the right audiences where they are looking for you. For example, if you are selling homemade seashell scarves, Etsy and Pinterest may be a better bet than Tinder. Yes. Tinder. Free nugget: if you’re selling sections in a night club, you may want to make a Tinder profile.
Charles Gumbley, Director of Flower Telecom, shared, “It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”
3. Know your audience.
Understanding your target audience and how to reach them is so important. If you only have a Facebook page but are in the business of creating custom Snapchat filters, you may want to consider branching out. If you sell custom maternity clothes but only frequent forms about celibacy, you may want to reconsider your plan of action. Knowing your target audience and where they are is one of the biggest steps you can take.
4. Consistency is key + Automation is your new best friend.
Most of us don’t have the luxury of a full-time social media manager (yet), so, a lot of the onus falls on us. Now, if you’re anything like the rest of America, living out your dream of entrepreneurship usually means also holding down a full-time job to support your dreams. That can leave little time for consistency when it comes to social media. Unfortunately, this is a lot of brands biggest downfall. Consistency is key when capturing an audience. You want to create that stickiness that keeps followers and supporters engaged. Awesome platforms such as Hootsuite offer free plans that allow you to schedule posts in advance giving you time to spend on actually engaging with followers on social media.
5. Believe in the power of metrics.
Women lie. Numbers don’t lie.
Create metrics for yourself. Is it to grow your accounts by 10% in a year? Are you looking to take on five new clients a quarter? The beauty (and pain) of social media is that it all revolves around numbers. You can track everything from clicks per post to post engagements with some simple tools. You can watch your numbers grow and see if you’re meeting your targets. If you’re not, you can readjust your plan! That’s the joy of being your own boss.
Sounds like a lot? Lucky for you, there are awesome people who LOVE this stuff; giving you more time to focus on engaging with your supporters and growing your brand outside of social media and an online presence. Visit our website Jackie Choice: Creative Consulting for details on how to get started today!